17 January 2010

Montage of Memoirs: Bella Italia.

in my first project of third year i chose to look at my imagery from Italy to work on the self initiated project.
The outcome was not how i initially imagined it, but overall i think the final pieces work well. I want to work within the greetings card industry after i graduate but with this project i was too in love with what i had seen in Italy to make it work as a cards brief. i decided that the final designs could be suited as art cards and used as general blank everyday cards but i know in future projects i need to have a set target audience before i begin.
i chose to work with a vintage colour palette, and in order to incorporate my own photographs into my work, i added sepia filters before printing onto newsprint to give a worn colour scheme. i worked in a collage way which i feel worked well, having a mix of photography, line drawing and stitch placed over grounds that i had worked onto with various disperse papers.i then cropped sections of the original collage to make suitable card designs.

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