14 January 2010

Greetings from Switzerland.

as a project in second year i looked at imagery from Switzerland and, taking inspiration from the traditional Swiss craft of Scherenschnitte, i laser cut some card designs.
http://images.google.com/images?hl=en&client=safari&rls=en&um=1&sa=1&q=Scherenschnitte+&aq=f&oq=&aqi=g1&start=0
(link to images of inspiration)
there was question as to whether black was suited for card designs but i was pleased with the outcome and felt, as there was a strong link to where the idea came from, that they work quite nicely. i also liked that some were simply aesthetically pleasing without being too obviously swiss, as that would narrow my target market. they certainly would work well as an alternative to postcards.as my parents now live in switzerland i know there is a huge amount of expats living over there and cards such as these could fill a niche in the market as my mum struggles to find nice cards to send to relatives here.

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